One can spot
a logo anywhere, right from your television to your car. But logos are not just
a symbol; instead, it holds a deep value about the company or the brand. Website logs are the online identity of a
company. Websites are no more a part of big enterprises or entities, but even the
smallest of small businesses own a website.
Before we go
into details, let us know the different types of logo and
website design.
Types of logo design:
· Lettermarks or monogram logos: These kinds
of logos include the brand name in it. Initials of the brand name are used
rather than the full forms. E.g., IBM, NASA, HP. The companies portrayed their
names using two or three words rather than using the whole. It is advised to
choose the right fonts as the focus is on the initials of the brand name.
· Logotypes or Wordmarks: Although a
wordmark logo exactly resembles a letter mark. It has a slight difference than
the letter mark. This kind of logo takes the complete name of a brand instead of
using initials, e.g. Coca Cola, Disney, etc.
· Logo symbols: It is a
graphical or icon-based logo. Some popular examples being Twitter, Apple, etc. The
most challenging part is to choose an image that will stand as a logo symbol. A
lot of factors needs to be considered before you choose an image such as does
the symbol is intended to evoke an emotion or do you want to communicate a more
profound meaning with it.
·
Combination marks: This kind of
logos uses pictures and text together and hence makes the brand stand out
amongst the rest. Popular examples are Lacoste, Dove, and Burger King.
· Letterforms: The logos of
this kind are the minimalistic versions of letter marks. It has also gained
popularity as letter logos. In order to remain catchy in the eyes of the
viewers, such kind of logos needs to be both bold and beautiful. The letter
logos are adaptable and could be used in a versatile way from the web to printed
material. Popular examples are Yahoo, Netflix, and Word Press.
Different types of websites:
· Magazine websites: A magazine
website contains articles, photos, and videos serving informational and
educational purpose.
· E-commerce websites: It is an
online shopping destination where visitors can buy products and services from your
company.
· Blogs: A blog
consists of updated articles, photos, and videos. Initially started as a web
page for casual and personal content. Now it is vital for almost all businesses
to have their blog pages.
Conclusion:
To make your
company’s brand name more prominent in the minds of the viewers. It is ideal to
hire professionals to design your logo and website since many customers have
their first interaction with the brand either by seeing your company’s logo or
visiting the company’s website online.
Read More:- Tips to be Considered before Designing a Business Logo
Read More:- Tips to be Considered before Designing a Business Logo
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